They try different makeup brands to show that they do work on dark skin or, of course, that they don’t. The beauty bloggers provide darker-skinned women with something they may not have a tutorial for: the confidence to wear bold colors, to stand up to haters, and, more important, to choose how they present themselves. “I was definitely looking for that, especially on YouTube, and it was hard to find tutorials on products for women with deeper skin.” “I think everyone looks for someone that looks like them,” Ms.
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