Other carmakers have adopted their own flashy names for their ADAS systems, including Cadillac’s Super Cruise and Ford’s Co-Pilot 360. “The real name should be anything but that,” said Duke engineering professor Missy Cummings, who has studied autonomous technologies extensively. Indeed, European regulators bluntly concluded that “Tesla’s system name Autopilot is inappropriate as it suggests full automation.” Musk disagrees he recently called the idea of changing it “idiotic.” As misleading as “Autopilot” may be, the term “Full Self-Driving” seems even worse. That kind of vigilance doesn’t jibe with a term like “Autopilot,” which suggests a vehicle that can operate independently.
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